We should all be thankful that this name didn’t stick around, or at least it fell into a chasm/cassum.Ī software provider from the 1990’s that was eventually purchased by SAS. Wikipedia defines “cassum” as “hollow, empty, devoid of something”, and “chasm” as “a deep fissure in the earth, rock, or another surface”. Leave it to the acronym gods to come up with CASM. This was the first industry term for our practice – Computer Assisted Space Management.
Please share pictures of the magnets that some of you still have snapped to something in your office. The users would literally make a planogram on the fly with the retailer and could “prove” that it would fit because the slate board had 4′ increments and the magnets were to scale, and had coloured pictures of each product. Sales reps would carry a slate board and scaled magnets of their various products. The beverage and chemicals industries were big users of magnets. She would roll up the paper and take it to the next store. She figured out that she could duplicate one deli counter in another store by laying out a length of butcher paper in front of the counter and literally drawing out the current merchandise layout. A lady named Faith told me that the first time she used a planogram was when she worked in her family business running three grocery stores.
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